We suggested the spectacular filming location high in the mountains of Abruzzo, to showcase the new Daytona Ferrari.

And as a great comic contrast, the BBC producers turned this supercar into a taxi and had Paddy McGuiness offering rides to the residents of L’Aquila, including the local priest.
Fabio Di Segni organized all access, permits, road closures, crew transportation and accommodation, negotiated with the local bureaucracy, and also found great contributors among local residents. Safety is always an important factor in filming cars at high speed, so Fabio ensured that an ambulance was always on location and together with a police escort.