Chase the Frame (Canon UK)

Canon UK asked Fabio Di Segni to be their Location Producer for Chase the Frame, a gorgeous commercial built on the idea of an iconic Italian past. Fabio found great locations in Camogli on the Ligurian riviera, Florence and the classic Tuscan countryside of Val D’Orcia. The filming managed to give a feel of late summer even though it was shot in October! Fabio organized local crew, equipment hire, crew transport, vintage car and props and catering and accompanied the crew on the shoot.